BBC launched CAPE (Create a Positive Environment) initiative in 2014 to study the knowledge and attitude towards neurodiversity. Neurodiverse individuals are those with hidden conditions such as dyslexia, dyspraxia, dyscalculia, ADD/ADHD and Autism Spectrum Conditions.
CLIENT
BBC
YEAR
2017
BB CAPE
BBC launched CAPE (Create a Positive Environment) initiative in 2014 to study the knowledge and attitude towards neurodiversity. Neurodiverse individuals are those with hidden conditions such as dyslexia, dyspraxia, dyscalculia, ADD/ADHD and Autism Spectrum Conditions.
Share the amazing things customers are saying about your business. Double click, or click Edit Text to make it yours.
CLIENT
BBC
YEAR
2017
BRIEF
How can we design a Manchester that is accessible for neurodiverse people?
SOLUTION
A modular phone case that allows customers to create their own personalised sensory distraction. The phone case is also supported by an associated app where your personalised visual & sound distractions can be downloaded and ready to be used whenever you need it.
MY ROLE
User research
Interview
Prototype
Pitch
TEAM
Hanna Elin
Ivan Holiakov
Jasmina Aleksic
Thiago Zandonai
Urška Tičar
DESIGN PROCESS
-
Desk research
-
User Interviews
-
Persona
-
Empathy mapping
-
User journey map
-
Ideation
-
Opportunity cards
-
Prototyping
KEY WORDS
Design research
UX/UI design
Service design
Prototyping
NHS | Business Transformation
The purpose of this project was to reimagine one aspect of the way NHS Blood & Transplant works as a business to encourage more of the right people to donate blood.
NHSBT is an independent organisation that supplies blood products to hospitals across Britain. Hospitals are seeking innovative ways to reduce the cost of transfusion, improve performance, and reduce blood wastage.
Blood facts:
-
Only 5% of the eligible population donates blood
-
Hospitals need 8,000 blood donations every day
-
Most rare blood types are B- and AB-
-
Dependency of O-
-
Blood group B is more commonly found in black African/Caribbean populations and U negative is only found in these communities
Key findings:
As much as we needed to understand and identify the problem, we also needed to understand the system.
With our research we found that the biggest avoidable cost is the transportation and storage of blood particularly in the BAME community.
Pain points:
Find donors that perfectly match the blood genotype of the multiple transfusion patients. Scarcity for specific blood genotypes and NHSBT has no visibility on the quantity or availability of donors. There is also a lack of awareness about the need for specific blood genotypes among the Black and Ethnic Minority community (BAME).
"How might we ensure that the NHS has the right amount of the right kind of blood at the right time?"
User insights:
1."People don't know their own blood type so awareness
campaigns are falling on deaf ears."
2."Communication between potential donors and the service is not personalized enough for some members of the BAME community be encouraged to donate blood."
3."Approaching potential donors at an early age can help to establish a blood donation culture particularly in the BAME community."
For NHS we envisioned a modern and more productive blood collection service model with increased donor satisfaction underpinned by segmented donor marketing matched to patient need and demand. A mobile nurse!
The only thing you need to do is to register with your NI number which automatically links your blood type and matches you up with the closest blood donation hot spot.
Benefits for NHS
> Reduce wastage
> Reduce ad-hoc transportation costs
> Overview of blood donors and locations
Benefits for donors
> Flexibility for donation
> Awareness of usage
> Personalized experience
> Instant communication
CLIENT
NHSBT
YEAR
2017
BRIEF
How can we make sure to deliver an excellent blood donation and donor experience to ensure a sustainable blood donor base in the future?
SOLUTION
Our solution imagined a partnership between HMRC and NHSBT that would make people more aware of when there blood type was needed while allowing the NHSBT to easily locate specific blood types and where to target for blood drives.
MY ROLE
User research
Field research
Guerilla interviews
In-depth Interviews
User journey map
Ideation
Prototype
TEAM
Ben Meadows
Guilherme Esteves
Hanna Elin
Jasmina Aleksic
Matilde Slotte
DESIGN PROCESS
-
Desk research
-
Guerrilla interviews
-
In-Depth Interviews
-
Immersive experience
-
Journey mapping
-
Value proposition canvas
-
Ideation
KEY WORDS
Design research
Synthesise
Business design
Service design
KEY LEARNINGS
-
As a designer, it's important to be mindful that we may not have a full view of all the challenges and constraints that the business might face.
-
The challenging part of the project was to find out more about the core of the business and then look into what aspect of it we can change.
-
Customer journey mapping enabled better understanding of key touch points, gains and pains of the user experience in donating blood.
-
The project helped me realise that it's not the bells and whistles that make business transformation - incremental changes do.
